Word: hokum
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Dates: during 1940-1949
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...Hokum & Horseplay. To his celebrity friends, to budding sportswriters and the pathetic heavyweights he fed in the forlorn hope of some day owning a champ, Runyon was a hokum-laden, horseplaying, teetotaling, coffee-drinking (up to 40 cups a day, some said) legend. It was a legend clad neatly and gaudily in $200 suits, loud Charvet ties, studs and cuff links made out of gold pieces-and shoes at $50 a pair, broken in for him by the late Hype Igoe, a sports scribe who also wore size 5B. Like most rich Broadwayites, Runyon commuted from Manhattan to Miami...
...movie theater. Producer Goldwyn, cheerfully shooting the works on as glittery a collection of scripting, directing, acting and technical talents as $3 million could buy, has bought himself a sure-fire hit-with a little to spare. Like most good mass entertainments, this picture has occasional moments of knowing hokum; but unlike most sure-fire movies, it was put together with good taste, honesty, wit-and even a strong suggestion of guts...
...makers of Margie had the good taste, good sense and steady hands to avoid cuteness, undue hokum and the extremes of either patronizing burlesque or sticky sentiment. The acting is restrained and sometimes touching, the color pleasant, the music nostalgic (Avalon, I'll See You in My Dreams, Three O'Clock in the Morning). As Jeanne's grandmother remarks somewhere in the story: "At your age, child, everything is wonderful." Margie's camera somehow manages to look at things with a 16-year-old's wonderful perspective. Oldsters now crowding 40 can be grateful...
...reminder that high romance once lived in the world, or at any rate in the theater. Brightly tricked out, Cyrano is always welcome, for it offers playgoers the satisfaction of witnessing a "classic" and at the same time reveling in shameless sentiment, noble gestures and high theatrical hokum...
...Bachelor's Daughters (Andrew Stone-United Artists) is a pleasant slice of hokum with a predictable plot, but it achieves an endearing and fairly unusual quality which the trade likes to refer to as "heart...