Word: hokum
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...snorting burlesque known as U.S. professional wrestling has developed a new kind of hokum called Australian Tag. Introduced in the Midwest this winter by Chicago Promoter Fred Kohler-who heard about it from Wrestling Referee Sam Clapham, onetime light-heavyweight champion of Australia-tag wrestling is just the old burlesque doubled. Instead of two-man foolery, each comedian inside the ropes has a partner just outside. When the insider appears to need relief, he can get it by struggling over to the ropes and tagging his partner. According to the rules, only two men are permitted in a ring...
Counsellor-at-Law (by Elmer Rice; produced by John Golden) brings Paul Muni back to Broadway in the role that eleven years ago made him famous. He is still good in the role, and the play's high-grade hokum is still happily uncontaminated by anything the least bit genuine...
...possible Sergeant Chambers in every spectator's mind that accentuates the poignancy of Maxwell Anderson's drama. Its moment in history transfigures it, restoring to subjects like young love, maternal pride, the sense of home, the heroism of war some of the luster that oceans of hokum have washed away. All the same Playwright Anderson has frequently brought to his story something as warm with life as a heart beat, yet kept it masculine with the kind of tough Army humor he once put into What Price Glory?. There are swearing, ribald sergeants...
Aspiring Plug Shrinkers were asked to write to 522 Fifth Avenue, New York City, name the sponsor of their pet retch, and check off what was wrong with his commercial: i.e. was it in bad taste, hokum, tiresome, repulsive, anatomical, silly, syrupy, or what...
...showman, at 60 De Mille is Hollywood's oldest successful movie maker. He got there by ignoring the art of motion-picture making, concentrating on expensive theatrics, and trimming his sails to the prevailing breeze. Reap is part of his latest excursion-pioneer Americana, a blend of history & hokum which has produced North West Mounted Police, Paramount's top grossing picture (about $2,500,000) of the last ten years. This calculated program has not produced one really fine motion picture, but it has long entertained the biggest segment of U.S. ticket buyers (modal...