Word: hokum
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...Happy hokum to all-and to all a good
...bootleggers. It turns out that she had rescued Jimmie from--drowning one day when she happened to be speeding by in a mahogany speedboat, and it had been love at first sight all along although on account of complications, loyalties, and the rest of the usual good old hokum, everybody isn't happy until the end of the last...
Remember "Brown of Harvard"? It was one of the first of the modern college pictures and was an honest attempt to portray student life at a large university without the usual attendant hokum. Harvard itself formed the background for much of the picture. Of course the problem of proper dress cropped up immediately. Jack Conway, the director, solved it by sending to Brooks Brothers of New York for appropriate clothes for his principles. In addition he used as a guide various snapshots taken in and about New Haven. Men's Wear. Cicago Apparel Gazette...
...claim to fame in every ear, but when the Mid-West gets together and plans to yell for their section, the East seems to become offended. Eastern papers are said to be a sophisticated lot, but when one of them comes forth with a story filled with bunk and hokum about the so-called "comparatively unimportant college grid contest," then the boosters of the Mid-West cry "On to Harvard" with the largest possible exclamation point added for both Purdue and Indiana...
...Sorrow. Here is a German film, about which, in the interests of international good will, the less said the better. The locale is Vienna; time, post-War period; heroine, a daughter of the poor but honest; villain, a son of the rich but rancid. Result: booby, bosh and hokum. Fast and Furious (Reginald Denny). If a young man has had an arm broken, a skull cracked, a spine dislocated in an automobile accident and happens, therefore, to be so panicky that the mere squawk of a klaxon sends him scurrying up a tree, could anything at all ever persuade...