Word: hold
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Dates: during 2000-2009
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...establish your brand," says Peter Steidl, author of Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession. When times are tight, customers rethink how they spend, often breaking buying habits and abandoning product loyalties. This offers an opening for companies not only to win new customers, but also "hold on to [their] wins" even after the economy recovers, Steidl says...
...permission to climb into a toilet). Obama famously prizes intellect over instinct; he says he wants to see the data and for the data to drive the decision. Sesame writers test-drive their skits on focus groups of young children to see how long they can hold the kids' attention and how well the writers deliver their desired message; if the kids drift, the segment dies. The same can be said of any number of Obama's dreamier campaign promises...
...World Health Organization and U.S. government. Big Tobacco "has a very dark and aggressive history of trying to change both science and public policy to its economic favor," he says. Still, like the vast majority in the public-health community, Burns is in favor of FDA regulation that will hold tobacco companies responsible for the claims they make. (The tobacco industry will have nonvoting seats on a new FDA scientific-advisory board for tobacco issues to be created under the legislation...
...House, like the Senate, has set an ambitious timetable for itself to get the bill passed. Waxman, for instance, expects to hold hearings on the plan later this month and begin drafting his bill shortly after the July 4 recess. Any differences among the versions produced by the three committees would be worked out by the House Rules Committee - which, in practice, means that Speaker Nancy Pelosi will have a strong say in the shape of the final product. House leaders hope to have a bill on the floor by the final week of July...
...years, while Dos Santos of Angola and Obiang of Equatorial Guinea have ruled for 29 and Zimbabwe's Robert Mugabe for 28. Sadly, for Gabon, a fresh start is far from assured. In another move also widely imitated across Africa, Bongo tried to ensure that his family's hold on power would survive him. His daughter Pascaline was his chief of staff; his son Ali is Defense Minister. They have consistently denied all allegations of corruption. Both are believed to want to succeed their father...