Word: holden
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Dates: during 1990-1999
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...first time in 35 years. J.D. Salinger's book, published in 1951, is one of the founding documents of American adolescence, I guess--and an early source of the baby boom's self-image of sanctified youth. I was startled to find an exchange I had forgotten. Holden Caulfield, being expelled from prep school, is wearing a long-billed red hat. A pimply kid named Ackley jeers at it, saying it's a "deer shooting hat." "Like hell it is," Holden replies. He squints, as if taking aim. "This is a people shooting hat. I shoot people in it." Holden...
Considering his wealth of symptoms--lethargy, forgetfulness, loss of interest in friends and studies--can there be any doubt that Holden Caulfield, the dropout hero of J.D. Salinger's 1950s masterpiece The Catcher in the Rye, would be on Luvox, Prozac or a similar drug if he were a teenager today? No doubt whatsoever. A textbook teen depressive by current standards, Caulfield would be a natural candidate for pharmaceutical intervention, joining a rising number of adolescents whose moodiness, anxiety and rebelliousness are being interpreted as warning signs of chemical imbalances. Indeed, if Caulfield had been a '90s teen, his incessant...
...Germans' laughter belied their misgivings. Many Daimler-Benz executives initially viewed Chrysler as a primped-up matron would regard an earnest young suitor. Chrysler marketing chief Jim Holden recalls his first meeting at the Mercedes-Benz U.S. headquarters in Montvale, N.J. As the Germans presented their view of the brand hierarchy--Mercedes on top and everything else far, far below--the tension in the room was palpable. Says Holden: "We felt like we were marrying up, and it was clear they thought they were marrying down...
Since DaimlerChrysler's incorporation in November, the company has melded its duplicate financial-services and technology divisions. Marketing chief Holden has succeeded in creating a global-sales and marketing organization with German counterpart Dieter Zetsche. Says chief engineer Bernie Robertson: "We have a strong operation here, there's a strong operation in Europe, and now there's the rest of the world to go after." Robertson admits, however, that he's still having a tough time getting German and American engineers to swap jobs...
...been canceled. Yet the group has commissioned at least one new minivan-like vehicle, to be built probably by Mercedes, and a Chrysler car that will be marketed in Europe against Volkswagen's successful Golf. Both products are being designed with input from both Stuttgart and Auburn Hills. Marketers Holden and Zetsche insist that brand identities and marketing will remain separate. Yet inevitably, Mercedes engineering will make Chrysler cars more reliable, and Chrysler's flashy designs will make Mercedes less boring...