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...Ironically, that dire forecast is wrapped in an improving forecast for nationwide home prices. Back in March, Deutsche Bank analysts had expected national home prices to decline 16.5%; now they foresee just a 14% decline. That mildly upbeat news does not hold true for the New York City area, however, which is expected to see a 40.6% drop. While that is also a slight improvement from the March forecast, it is dire nonetheless. (See photos of the global financial crisis...

Author: /time Magazine | Title: New York Home Prices Forecast to Drop 40% | 6/16/2009 | See Source »

...establish your brand," says Peter Steidl, author of Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession. When times are tight, customers rethink how they spend, often breaking buying habits and abandoning product loyalties. This offers an opening for companies not only to win new customers, but also "hold on to [their] wins" even after the economy recovers, Steidl says...

Author: /time Magazine | Title: Storm Riders | 6/15/2009 | See Source »

...permission to climb into a toilet). Obama famously prizes intellect over instinct; he says he wants to see the data and for the data to drive the decision. Sesame writers test-drive their skits on focus groups of young children to see how long they can hold the kids' attention and how well the writers deliver their desired message; if the kids drift, the segment dies. The same can be said of any number of Obama's dreamier campaign promises...

Author: /time Magazine | Title: Tickle Me Obama: Lessons from Sesame Street | 6/15/2009 | See Source »

...still a relatively young guy, not even 40. What do you think the future may hold for him once he gets out of prison? I really, really hope he doesn't go back to counterfeiting. Art's a great guy with a huge problem. If you meet Art, you don't really feel like you're talking to a criminal. You feel like you're talking to a very bright guy, a very humble guy. But counterfeiters have a higher recidivism rate than heroin addicts - the crime gets in the blood that strongly. So telling myself "He's all done...

Author: /time Magazine | Title: The Art of Counterfeiting Money | 6/15/2009 | See Source »

Despite the convulsions in Tehran's streets in the aftermath of a disputed presidential election, Iranians - and the smart folks in Washington - know that Iran's presidency is not the seat of executive power. Unelected mullahs hold veto power over the decisions of the elected government, and their Supreme Leader, currently Ayatullah Ali Khamenei, must approve all political policies and make the key foreign policy and security decisions. No one can run for president without the approval of the clerics, and they routinely narrow the field to those deemed acceptable within the parameters of the Islamic Revolution...

Author: /time Magazine | Title: Khamenei: The Power Behind the President | 6/15/2009 | See Source »

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