Word: holdout
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...Marlon Brando, longtime holdout from the social graces, gave signs that he is going Hollywood. Abandoning his slouch, he put on black tie and dinner jacket last week to accept the award of 1954's best actor from two associations of reporters from foreign countries who cover Hollywood. Brando also allowed that he would attend, for the first time, the Academy Award presentation on March...
FILTERED CIGARETTES' last big holdout, American Tobacco, is giving in. It will bring out a new cellulose-tipped Herbert Tareyton, continue making the old cork-tip, non-filtered Tareyton and, of course, Lucky Strikes...
REYNOLDS Tobacco Co., last major holdout against filter-tip cigarettes, is bowing to the trend, will soon bring out a king-sized filter-tip brand called "Winstons...
Using baseball's sprirfgtime holdout technique, Cinemactress Marilyn Monroe, who considers herself underpaid ($1,250 a week), refused to go near her Hollywood studio. Instead, with new hus band Joe DiMaggio she flew off to Japan, where ex-Yankee Joe will work with old-time Giant Outfielder "Lefty" O'Doul at coaching Japanese baseball teams...
PARKER Pen Co., last big holdout against ballpoint pens, will finally bow to the trend. After nine years of experiment, it will bring out its first ballpoint this week, for $2.75. The company claims it will give 60 hours of writing (v. 14 for most other pens) without replacing the cartridge...