Word: holdouts
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Dates: during 2010-2019
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...onboard movement has inspired airlines to upgrade their menus. Some have teamed with celebrity chefs, others with national chains. Come fall, Continental Airlines, which had been the last major holdout, will stop offering free food on domestic coach flights and start charging for what it promises will be more appetizing fare. Even JetBlue, while not giving up its gratis Terra chips, is testing a pay menu. The twin goal is to generate profits and customer satisfaction as Virgin America has done with its microbrews and freshly muddled mojitos. David Johnson, a mechanical engineer in San Francisco, recently paid $40 more...
Well, not quite all-out. The big holdout on price cuts is TD Ameritrade. But industry watchers say they'll be the next to act. "I think a move is imminent for TD Ameritrade," says David Lo, director of investment services at J.D. Power & Associates. "[Their trading fees] are higher than everyone else so they almost have to do something." (See the best business deals...