Word: holdway
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...person should currently have an average footprint of 1.8 hectares, the rough equivalent of two soccer fields, for the supply of his or her needs. But WWF estimates that the average stomping ground is currently around 2.2 hectares, 21% more than is sustainable. "Footprinting is a snapshot," says Rob Holdway, the WEEE Man project director whose consultancy, Giraffe Innovation, provides businesses with advice on WEEE compliance. "We now need 1.2 earths to sustain our lifestyles. If everyone on the planet lived like people in Europe, we would need three planets to support the global population...
...Electronic waste is one of the main culprits. About 220 million electrical products are released onto the British market alone each year. As demand for such goods increases in places like China and India, global e-waste could explode, Holdway warns. The E.U. says it's addressing the problem through its 2003 WEEE directive, which requires producers to pay for the collection of equipment and to meet targets for recycling, reuse and recovery...
...statistics need to be humanized to inspire ordinary consumers to act, says Holdway: "The footprinting tool visualizes an individual's impact. Through the metaphor of soccer fields, any user can immediately understand the impact their lifestyle is having at a global level." Holdway has built a website www.weeeman.org) that allows people to calculate their own e-waste profile by entering the number of mobile phones and computers at their home, school or office. "Take only pictures, leave only footprints" has long been an environmentalist motto. Now, activists are hoping to erase even the footprints...
...CATHY HOLDWAY...
...HOLDWAY...
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