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Word: holeproof (lookup in dictionary) (lookup stats)
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...smiling when he said it; though a new knitting process makes the stockings runproof, it does not make them holeproof. Said a Hanes executive cheerfully: "No stocking lasts forever." "Foreva" is, in fact, the name announced by Chadbourn Gotham Inc., Hanes's competitor, for its new runless and seamless stockings...

Author: /time Magazine | Title: Fashion: Sheer Delight | 5/4/1962 | See Source »

...time, Feinberg started reaching out for other well-known lines, e.g., Catalina swimwear (which claims to be the world's biggest swimsuit maker), Fruit of the Loom hosiery. Last week, still pulling itself up by the garters, Kayser agreed to pay $13 million for Milwaukee's thriving Holeproof Hosiery Co. (1954 net: $1,157,984), one of the biggest U.S. lingerie and stocking manufacturers. The merger, Kayser's sixth in one year, will make it the world's largest producer of lingerie, stockings and women's accessories. Solidly in the black, after six years...

Author: /time Magazine | Title: CORPORATIONS: Going Steady | 8/29/1955 | See Source »

...World War I, the rush to put women in ads was on. Coca-Cola used a black-haired beauty and a kitten. Holeproof Hosiery pioneered cheesecake by lifting skirts and showing legs. Chesterfield made shocking history by subtly inciting women to smoke: a flapper cuddled up to her smoke-puffing boy friend and whispered, "Blow some...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

...millionaire businessman-for-Senator is Wisconsin's Frederick Harold Clausen, 65, board chairman of Holeproof Hosiery. Sober, hardheaded Fred Clausen campaigned last week on a frankly conservative, anti-New Deal, pro-defense platform, while Progressive Bob La Follette and Democrat James Edward Finnegan got in each other's and Franklin Roosevelt's hair...

Author: /time Magazine | Title: National Affairs: Also Running | 11/4/1940 | See Source »

...operation already, in Seaford, Del., is Du Font's $8,000,000 nylon plant, which can make nylon enough for some 10% of women's full-fashioned hose knitted in the U. S. And soon abuilding will be extensions to increase this capacity. In May, Holeproof, Phoenix, Gotham, Van Raalte, other big hosiery mills will start national sales of nylon hose. If nylon sells nationally as well as it sells in Wilmington, Japan stands to lose something like $10,000,000 of her purchasing power in the U. S. Japan's sales...

Author: /time Magazine | Title: Business: Dear Silk | 2/19/1940 | See Source »

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