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Word: holeproof (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...World War I, the rush to put women in ads was on. Coca-Cola used a black-haired beauty and a kitten. Holeproof Hosiery pioneered cheesecake by lifting skirts and showing legs. Chesterfield made shocking history by subtly inciting women to smoke: a flapper cuddled up to her smoke-puffing boy friend and whispered, "Blow some...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

...millionaire businessman-for-Senator is Wisconsin's Frederick Harold Clausen, 65, board chairman of Holeproof Hosiery. Sober, hardheaded Fred Clausen campaigned last week on a frankly conservative, anti-New Deal, pro-defense platform, while Progressive Bob La Follette and Democrat James Edward Finnegan got in each other's and Franklin Roosevelt's hair...

Author: /time Magazine | Title: National Affairs: Also Running | 11/4/1940 | See Source »

...operation already, in Seaford, Del., is Du Font's $8,000,000 nylon plant, which can make nylon enough for some 10% of women's full-fashioned hose knitted in the U. S. And soon abuilding will be extensions to increase this capacity. In May, Holeproof, Phoenix, Gotham, Van Raalte, other big hosiery mills will start national sales of nylon hose. If nylon sells nationally as well as it sells in Wilmington, Japan stands to lose something like $10,000,000 of her purchasing power in the U. S. Japan's sales...

Author: /time Magazine | Title: Business: Dear Silk | 2/19/1940 | See Source »

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