Word: hollenberg
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Dates: during 2000-2009
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...steaming hot mug of cocoa may be just what the doctor ordered. Consuming flavonol, an antioxidant found naturally in cocoa, reduces blood pressure and improves circulation, according to a new study co-authored by Harvard Medical School (HMS) Professor of Radiology Norman K. Hollenberg. Flavonol stimulates the body’s production of nitric oxide, which relaxes blood vessels and leads to a reduction in blood pressure, according to the study released last month. But Hollenberg said most cocoa products on the market forsake high levels of the healthy antioxidant during processing in order to enhance their sweetness...
...psychographics may not be that ominous after all. Scientific purists argue that market researchers aren't really getting inside people's minds--they're just manipulating ordinary shopping and demographic data to make it look that way. Carrie Hollenberg, a senior consultant at SRI Consulting Business Intelligence, says many companies have created psychographic types by merely "assigning a company's customers to various groups with colorful names and descriptions. That's not using true psychological traits to get into who people really are." Hollenberg's firm owns a personality-profiling system called VALS (values, attitudes and lifestyle survey) that...