Word: hollywood
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Dates: during 1930-1939
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...Hollywood, Calif...
...Shipler, helped launch a money-raising drive. The Christian Century, exclaiming "This Shall Not Happen!'' devoted its lead editorial last week to the matter. And other religious papers fell in line, unanimously convinced that they were facing a new and dangerous crisis in the battle against Hollywood. Excerpts from editorials...
Escapade (Metro-Goldwyn-Mayer) is the result of superimposing upon the pattern of Viennese waltz-time romance the kind of highly contemporary comedy of which William Powell is currently Hollywood's ablest exponent. That the result is mildly entertaining is thanks partly to Powell, partly to Director Robert Z. Leonard, but mostly to a totally unknown cinemactress named Luise Rainer. Miss Rainer is Leopoldine Major, private companion to an aging Viennese duchess. She is peremptorily whisked out of the obscurity of her position when a dashing young artist (Powell), compelled for reasons of gallantry to conceal the name...
...most deplorable thing about Luise Rainer (pronounced Rhiner) is the effect which she is likely to have upon U. S. women between the ages of 18 and 25 to whom the majority of Hollywood productions are specifically addressed and who will inevitably try to imitate her mannerisms...
Born in Düsseldorf, educated in Switzerland and trained for five years by Max Reinhardt, she went to Hollywood on contract last year and had apparently been completely overlooked when Myrna Loy, after the picture had been in production two days, walked out of Escapade. Luise Rainer was popped into the part so hurriedly that M-G-M did not even have time to think up an intelligent publicity campaign. First described thoughtlessly as a rival to MGM's Greta Garbo, whom she resembles less than anyone else on the screen, Luise Rainer was next advertised...