Word: hollywood
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Dates: during 1930-1939
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...Before a Hollywood pressagent named Russell Birdwell published his first book, I Ring Doorbells, this week, he: 1) polled 2,500 newsmen to help pick its title; 2) wrote 175 department store buyers to watch for it; 3) offered book editors free j photographs of Carole Lombard, Janet Gaynor, et al., simpering: "This is the j most exciting book of the year," etc.; 4) offered radio stations two-minute transcriptions of the same stars making the same kind of remarks; 5) offered orchestras a specially written I Ring Doorbells song. Sample verse...
...problems of contemporary life is whether the movies should help people to solve, or forget, contemporary problems. Most Hollywood producers favor forgetfulness. Consequently, films which are even remotely concerned with social problems are rarities. Last week's big cinema news was the simultaneous opening of two such pictures...
...Producer Gabriel Pascal last year astonished the cinema industry by screening the first of a series of Bernard Shaw's plays, whence all but him had fled. Last week, en route from Hollywood to London to start work on The Doctor's Dilemma, he stopped off in Manhattan long enough to announce his future plans: a repertory company to make two Shaw pictures a year and, in 1940, a film biography of Amelia Earhart, to be made with the assistance of her husband, George Palmer Putnam, and a score by Conductor Leopold Stokowski after the expiration...
...Catholic Legion of Decency for its good work in helping to clean up the U. S. cinema industry, most cinemaddicts were inclined to agree with him. Since then, U. S. cinema censors have grown bold enough to be a nuisance. Primary screen censor is the Hays organization in Hollywood, which has an elaborate code explaining what kind of pictures producers may or may not make. Secondary screen censors are State and municipal boards which, even when the Hays organization has passed a picture, can forbid its showing. Last week, the New York State Board of Censors forbade showings...
...Hollywood divorce suit of the week: Joan Crawford v. Franchot Tone...