Word: hollywood
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Dates: during 1940-1949
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Since the Hollywood studio theater seats only 1,400 people ("We get queues as long as the Radio City Music Hall," says Keighley), only a handful of Lux's devoted audience have ever seen their idols in the flesh. To make it up to the others, CBS has distributed a brochure on the stars' "mike mannerisms" that is jam-packed with nuggety information. Samples: Bing Crosby "always rehearses with his pipe clenched between his teeth, even when singing"; Robert Cummings "reads lines from a semi-crouch, like a boxer"; Joan Crawford is a "microphone-clutcher," while Barbara Stanwyck...
...Cecil B. DeMille, left radio because of a fight with the American Federation of Radio Artists over his refusal to pay a $1 union assessment for a political fund, Keighley got the job. A wartime Army Air Forces colonel in charge of the A.A.F. motion picture services and a Hollywood producer (The Man Who Came to Dinner, George Washington Slept Here), Keighley...
...most of Hollywood, security is a will-o'-the-wisp, but there are exceptions. Last week 47-year-old Darryl F. Zanuck, starting his 15th year as 2Oth Century-Fox's production boss, signed up for 20 years more. The new contract will keep Zanuck at his present job for another ten years, will then claim his "exclusive service in an advisory capacity...
...studio knew what it was getting. In his 14 years, Zanuck has won two Irving Thalberg Memorial Awards for high-quality production, two Oscars (for Gentleman's Agreement and How Green Was My Valley), and a reputation as Hollywood's outstanding topical trailblazer (The Snake Pit, Pinky). What Zanuck was getting: $260.000 a year (his present salary) for the next 10 years, then an annual $150,000 for his advice...
...movie trade lingo, a sureseater is a small "art" theater specializing in upperbrow films for upperbrow audiences. The word was originally used to suggest that every seat is sure to be filled. A skeptical Hollywood crack favors another interpretation: whenever you go, you are sure to get a seat. Last week the Hollywood joke rang hollow; having grown in a year from 226 to 270, U.S. sureseaters were booming. Symptoms...