Word: hollywood
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Dates: during 1940-1949
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...fact remains that Hollywood's taste buds, like those of any industry, are necessarily conditioned by earnings & profits. For these, the cinemoguls insist, glamor in the well-known shapes of male & female stars is basic, fundamental, utterly essential and sometimes colossal...
This week the animated dredge is digging harder than at any time since 1927, when soundtracks shattered the silent movies and Hollywood had to line up a whole new team of movie stars overnight. Every day the maw takes a bite or two of common clay, lugs it off to Hollywood's casting mills. There it is sifted for the sapphires that men sometimes find in common clay...
Beset by choking labor costs, the critical prestige of imported films, the competition of radio and the threat of TV, and public apathy toward many of its tried & true stars, Hollywood has given more than passing thought to art and even culture during the past few years. Actually, some gains have been made in the direction of adult screen fare (Boomerang!, Treasure, of Sierra Madre, The Big Clock, The Snake Pit, Sitting Pretty...
Finding replacements for this generation of stars is, Hollywood thinks, its top-priority problem. In other days, that might have meant turning loose an army of assistant producers (and relatives) to scout the nation's soda fountains for blondes. Today's need is great enough to warrant a more elaborate approach...
...thick, but not a whit too thick to frame her large, luxuriantly lashed blue eyes, which darken into violet in the least shadow. Her complexion has been described by an ecstatic publicity man as "a bowl of cream with a rose floating in it." Cameramen have paid her Hollywood's ultimate compliment to beauty: "She doesn't have a bad angle...