Word: hollywood
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Dates: during 1950-1959
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...five wholly owned stations (by FCC ruling, no individual or corporation may own more than seven radio or TV outlets), plus 207 independently owned affiliates with which NBC has contracts to furnish a certain number of programs. The network's 165 cameras in 31 Manhattan and Hollywood studios, its 6,500 employees, its fluctuating horde of performers, directors and writers provide NBC's share of the U.S. televiewing audience with up to 140 hours of programing weekly. Theoretically, all this goes on in the "public interest, convenience or necessity" under three-year FCC licenses (granted to individual stations...
...E.S.T.), and selling it to an advertiser (Noxzema) that had long been panting in the wings for such a time spot. Says onetime (1953-55) NBC President Sylvester L. ("Pat") Weaver, now chairman of McCann-Erickson International: "The networks today have abdicated to the Hollywood studios and to M.C.A." Adds McCann-Erickson's TV Boss C. Terence Clyne: "The networks are not creators or producers; they are editors and purchasers. More than 90% of TV investment is spent on the product of someone else's creativity...
...should the packagers be sent packing? Few think so. Tax-haunted Hollywood talents savor the capital-gains advantages of independent production. Adds NBC's Kintner: "We simply haven't enough creative brains and personnel to supply all the programs." Undoubtedly, there should be far more network-produced shows, but the real trouble is not that the networks buy from packagers, but that they do not exercise enough care in what they buy. Example: ABC bought the disastrous Adventures in Paradise from 20th Century-Fox, Alaskans, Bourbon Street Beat and Hawaiian Eye from Warner's-all without even...
...France, the cinema spent a long postwar period in the doldrums. But when De Gaulle came to power, his government announced that it did not intend to send good screen subsidies after the same old bad ideas. Reluctantly, French film producers, who are at least as conservative as their Hollywood cousins, agreed to try for something new and different. But would the public like...
They Came to Cordura. Hollywood's standard brand of horsemeat is dished up with a strong sauce of metaphysics in this Gary Cooper western about a coward who shows the meaning of courage...