Word: hollywood
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Dates: during 1950-1959
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HARI DHARANA Hollywood...
...creations (up to $1,000 with fur or jewelry) soon reappear in pirated cheaper models; many a U.S. housewife will wear a Sally Victor design this Easter without knowing it. But her custom hats go first to such luminaries as Queen Elizabeth II, Eleanor Roosevelt, Betty Furness, Hollywood's Judy Garland and the Gabors. This week Designer Victor went to Washington with Easter headgear for Longtime Customer Mamie Eisenhower, who wore a Sally Victor hat to the President's first inauguration. So did Mrs. Truman...
...thing at Sears, Roebuck is hair mail. Out from Sears in discreetly unmarked white envelopes all this month went 30,000 catalogues devoted wholly to its new line of men's "career-winning toupees." They ranged from the close-cropped Ivy League crew cut to the long-haired Hollywood model. Balding buyers measure their crowns with a tape sent by Sears, outline their open spaces on paper, pay $109.95 to $224.95 for a toupee-20% down, the rest in six installments. With proper care, which means alternating it with a second wig and sending it back to Sears every...
Sears estimates that 350,000 U.S. men wear hair pieces (also known as rugs, mats, doilies, divots), and that 15 million could use them. Sales were short until makers started advertising hair pieces in major magazines and newspapers five years ago. Since then, annual sales of such bigwigs as Hollywood's Max Factor & Co., Manhattan's House of Louis Feder Inc., and Joseph-Fleischer & Co. (Fleischer will make the Sears toupees from imported hair) have climbed close to $1,000,000 each. Total U.S. sales are estimated at $15 million a year. Says Louis Feder, a wigger himself...
...Sound and the Fury. Hollywood has diligently soaped up William Faulkner's stained-honor novel, but the laundered version is also admirably starched with excellent acting by Joanne Woodward, Yul Brynner, Margaret Leighton...