Word: hollywood
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Dates: during 1980-1989
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...Hollywood's technology was still so rudimentary that when Alyn lifted his arms and cried, "Up, up and away!" only a spliced-in animated cartoon could show Superman in flight. "When I was Superman, I did it with my attitude," recalls Alyn, now 77. "In my mind, I'd visualized the guy I had heard on the radio. This was a guy nothing could stop. So that's why I stood like this, with my chest out, and a look on my face saying 'Shoot me.' " To demonstrate, the old man rises from his easy chair and adopts the Pose...
...enchanted movie audiences back in 1982 and earned $700 million at the box office, an all-time Hollywood record. Now E.T. is finally getting set to materialize in video stores. But a mystery surrounds the cuddly alien's long- awaited debut on videocassette, scheduled for this fall. Will E.T. be priced in the stratosphere or at a more down-to-earth level...
...frequent visitors to the local video outlet know, there is scant middle ground these days. Most recent Hollywood releases, such as Dirty Dancing and RoboCop, are hitting the stores with a stiff suggested list price of nearly $90 -- or even $99.95, in the case of last year's Oscar winner Platoon. Yet some big hits, like Top Gun and "Crocodile" Dundee, have been introduced at a much more affordable $29.95 or less. Confused consumers may ask: Why the discrepancy? The answer goes to the heart of a key issue facing the home-video industry: figuring out which movies VCR owners...
...Hollywood has found other ways to reap revenue from the burgeoning home- video market. Cassette viewers have started to find commercials preceding their movies: a Pepsi ad on Top Gun, a Nestle's commercial on Dirty Dancing and a Lee Iacocca "tribute" to Chrysler's Jeep vehicles on Platoon. Home- video executives say they are proceeding cautiously with ads, but proceeding. "We'll do more, but only if the movie lends itself to a product," says Alvin Reuben, a vice president of Vestron, which released Dirty Dancing...
Spike Lee, a Black director/screenwriter, made his first feature film for just $125,000. She's Gotta Have It is a classic Hollywood Cinderella story. Besides the critical kudos, Lee's film earned $8 million. That's 6400 percent profit...