Word: hollywooding
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Dates: during 1930-1939
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Tourists in Hollywood are sometimes disappointed by their first visit to a movie set. Unfortunately, there were no visitors on the Columbia Pictures Corp. sound stage where one day last June five albino canaries, a crate of firecrackers, the studio's mascot cat and half-a-dozen property movers were assembled. One of the prop men, breaking rules by smoking a cigaret, dropped a spark into the firecrackers, causing them to sizzle. The whole crateful exploded and, in the ensuing commotion, the five canaries flew away, the cat produced five kittens...
Reason for Producer Cohn's confidence is simple. You Can't Take It With You is directed by Frank Capra. Unlike most of Hollywood's major cinemanufacturers, Columbia controls neither a huge chain of theatres nor a long roster of famed stars...
...most miraculously gifted group of creative artists ever simultaneously assembled on the globe. Twenty-five years ago, movies were indeed manufactured helter-skelter by almost anyone who had $5,000 and an urge to see his name or image magnified. Influx of money and brains long since turned Hollywood's film studios into sharply defined units organized along the lines of most other agencies of mass production, except that the nature of their product makes the system more complex...
...Hierarchy of the cinema industry is confusingly simple. At the top are financiers who run the industry from Manhattan or San Francisco. Hollywood is tenanted by hirelings. Top hirelings of the movie industry are a handful of producers, generally one at each studio, who are ultimately responsible for the success or failure of its total output. Under the producers and associates in the scale of authority are directors. Under the directors is everyone else on the lot, from grips to Greta Garbo...
...directors are not only quite distinct, but they are natural enemies. Producers may be defined as glorified executives who wear immaculate street clothes, sit in luxurious offices, hold conferences around shiny tables and concern themselves primarily with Ideas. Producers' ideas are mostly about money. Top producers in Hollywood currently are Twentieth Century-Fox's small, dynamic Darryl Zanuck, Metro-Goldwyn-Mayer's aging, pompous Louis B. Mayer, Warner Brothers' Harry Wrarner and Hal Wallis, Jock Whitney's placid David Oliver Selznick, United Artists' socially conscious Walter Wanger and legendary Sam Goldwyn. Producers...