Word: hollywooding
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Dates: during 1930-1939
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...streets of her native Oslo, Sonja Henie causes almost as much of a stir as King Haakon. In the U. S., where she has been developed into a Hollywood cinemactress in the two years since she abdicated her amateur standing as figure-skating champion of the world, Sonja Henie's popularity is fast becoming comparable to that of Mary Pickford when she was America's Sweetheart...
...Santa Anita race track, 30 minutes from Hollywood, over $100,000 a day goes into the till of its owners, the Los Angeles Turf Club. The Los Angeles Turf Club directors are rich and powerful. Since the day the track came into being three years ago (the year after betting at race tracks was legalized in California), Santa Anita has enjoyed a profitable monopoly in Los Angeles County. Its directors frowned on interlopers. And so, it seemed, did the California Horse Racing Board...
...bent on breaking this one-track monopoly was the Hollywood Turf Club, a syndicate originally formed in 1935 but more recently reorganized and capitalized at $2,250,000. Headed by politically powerful Jack Warner, sporty production chief of the $177,000,000 Warner Bros. Corporation, and a board of directors of impeccable backgrounds, the reorganized Hollywood Turf Club convinced the Racing Board of its financial and moral soundness, got permission to build a race track in Los Angeles County. But the Board shyly held up its allocation of racing dates. At long last, last week, the Racing Board granted...
...Inglewood, 15 minutes from Hollywood, the new racing plant was already well under way. Since, in the Hollywood credo, no production has any excuse for being undertaken unless it can be bigger & better than the last, Jack Warner and his associates had planned accordingly. Santa Anita cost $1,000,000. Inglewood will cost $2,000,000. Santa Anita can seat 20,000. Inglewood will seat 25,000. Santa Anita snuggles at the foot of the picturesque Sierra Madre Mountains. There Inglewood was momentarily stumped. Inglewood is close to the sea but not close enough to afford its paying guests...
...Camera fans, polish up your lenses-and you may win a FREE TRIP TO HOLLYWOOD with ALL EXPENSES PAID WHILE THERE!" Whoever submits the best picture of Cecil B. DcMille, Hollywood producer, taken during his visit here next Tuesday, will be given this GRAND PRIZE by the Boston Sunday Advertiser, a local publication...