Word: hollywooding
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Dates: during 1930-1939
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...zones, publicity releases painted a terrifying picture of others being mustered to foreign colors. Only important stars still stranded in Europe last week were Robert Montgomery and Maureen O'Sullivan, who had reported for work at M. G. M.'s English studio at Denham. And only one Hollywood star actually took passage for Europe: Tyrone Power's French wife Annabella, who flew by transatlantic Clipper to bring her family back from Paris...
...Raffles was hastily resumed when the British Consulate in Los Angeles thought that Actor Niven would not be needed for at least 30 days. Only other Britishers on the active reserve list (liable to immediate call) were John Loder, Sir Cedric Hardwicke and the Earl of Warwick, whose Hollywood name is Michael Brooke. Only volunteer to turn up at the Consulate was Actor Alan Mowbray, 43, who was put to work listing other British subjects in the movie colony...
Sales. The immediate blackout of theatres in France and England when War was declared automatically eliminated 40% of Hollywood's box-office income. Though some English theatres in outlying areas were already being reopened under emergency regulations and more were expected to follow, still in doubt were: 1) how current Hollywood pictures must be affected by Allied censorship, and 2) how war would affect the transmission of box-office receipts, some of which had not come from England last week...
First effect of this uncertainty on Hollywood, which has already written off the German and Italian box offices, once 10% of its foreign gross, was a scaling down of costs on current productions. Director Wesley Ruggles, rather than shave his $2,000,000 budget for Arizona, shelved the picture. Other producers planned to whittle future budgets over $600,000 down to fit domestic box-office expectations. Since the greater part of production cost is in salaries and overhead, decreased budgets in the long run would inevitably mean tightening the belt in Hollywood's corporate scale of living...
...Hollywood's markets, it also, in the immediate future, reduced Hollywood's competition. British, French and German studios shut down, and their backlog of product could not last more than three months. Out of the running, they would leave U. S. pictures a free hand in the rich world market. Russia makes 95% of the pictures shown in its theatres, but all other countries are steady cinema customers of the U. S. India makes only 50% of its pictures, Japan only 35%, Italy, Yugoslavia, Mexico, Sweden and the South American countries all less than 10%. Playing this probability...