Word: hollywooding
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Dates: during 1930-1939
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Practically every producer in Hollywood has tried to buy the rights to Bernard Shaw's plays at one time or another. Playwright Shaw's most famed reply to such offers was that which he made to Sam Goldwyn. When the most egregious producer in the world assured him that his work would be treated not as a commercial venture but as art, Shaw answered, "Mr. Goldwyn, you are interested in art and I am interested in money...
...with Pascal's obvious admiration for his work, Playwright Shaw gave him a pound to pay his debts, agreed to the experiment. With Shaw's approval for his project he had little trouble getting as much as he needed. He assembled about $250,000-less than Hollywood spends on most quickies. He hired Screenwriters W. P. Lipscomb and Cecil Lewis to write a scenario, rented a studio and set to work...
Sunset pays almost no attention to such overexploited aspects of Western life as Hollywood, pension plans and college football, but goes in big for new kinds of auto trailers, mountain cabins, patios. It never touches on controversial matters like politics or labor trouble. It plugs the "how-to-do-it" angle, with simple diagrams showing how to design anything from a homespun lampshade to a barbecue oven. Its unvarying, chirpy cheerfulness grates on Eastern nerves, but is fully justified by results to date. Profits for 1938 will be approximately $25,000 as compared with a loss of $71,822 during...
Since then he has written a flop-Paradise Lost; a popular success that Hollywood paid $75,000 for-Golden Boy. Critics have spanked him. The public has often been exasperated and puzzled. But his position remains unchallenged. Critics, after filing their complaints, hastily add that Odets is his country's most promising playwright. Waiting for Lefty has circled the globe. Odets is still the White Hope, still Art, still News...
...Odets and the Group have marched forward hand in hand. Actually Odets has most of the time carried the Group on his back. His have been the Group's only recent successful plays. When Paradise Lost was choking to death, Odets broke his pledge about not succumbing to Hollywood, went there at $2,500 a week, sent back money to keep the play and the Group going. Again, in the summer of 1937. when the Group existed in name only-its leading actors and its one remaining director were all in Hollywood-Odets came through with the script...