Word: hollywooding
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Dates: during 1930-1939
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...sold to Campbell Soup last week. Week before Mr. Welles had proved that his program had grip when his production of The War of the Worlds and the U. S. radio audience's gullibility had created a national panic. Mercury Theatre will replace Campbell Soup's Hollywood Hotel on CBS December...
Popularity of a movie star can be measured by box-office value, fan mail, exhibitors' polls, salary. Owners of theatres in small villages and small cities, where westerns are most favored and where Hollywood's most touted stars often play to empty seats, call Autry the industry's "mortgage lifter." His fan mail averages 4,000 letters a week, more than Clark Gable's or Shirley Temple's. In exhibitor polls of western stars he stands at the top. Autry's pay, $12,500 per picture, is not what it might be, but this...
...Hollywood, to whom such phenomena should be as interesting as a $1,000,000 bank balance to a Wall Street broker, remains as stubbornly unaware of Autry as other U. S. population centres. Autry pictures rarely play in major Los Angeles theatres, and Autry is seldom recognized on the rare occasions when he appears in public. Irritated by his obscurity, the cinema's most popular star draws attention to himself by wearing cowboy clothes off screen as well as on, has a special white gabardine cowboy suit for evening wear. He takes off his cowboy suits only...
...Great Waltz (Metro-Goldwyn-Mayer). In Alexander's Ragtime Band, Hollywood brilliantly reflected the changing moods of a U. S. generation through the songs of its outstanding composer. What that picture did for Irving Berlin, The Great Waltz does, in an utterly different but equally effective way, for Viennese Johann Strauss...
Atonality is no longer as fashionable as it was, and even No. 1 Atonalist Schönberg, who is now in Hollywood (but not of it), has begun to put slightly more melodious whistles in his work. Not so, his disciple Krenek. Last spring Composer Krenek, in an article in Musical America, deplored the reaction of his contemporaries, exhorted them to turn back to the stern old days of esthetic revolution, of completely tuneless music...