Word: hollywooding
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...teaming of Hollywood and Bollywood seems, at first glance, an odd idea. Western audiences have never really taken to the epic song-and-dance routines of Indian cinema; and Hollywood features, with some notable exceptions, rarely threaten the box office mojo of India's star-filled Bollywood fare, movies that, in any case, are increasingly copying the themes and styles of Hollywood blockbusters and giving them an Indian twist...
...ensure its independence and still make six or so movies a year. Meanwhile, Reliance, which runs huge telecommunications and financial services businesses in India (and shouldn't be confused with Reliance Industries Ltd., another massive conglomerate owned by Anil Ambani's even richer brother Mukesh), gets an entry into Hollywood and some of the biggest names in the business. "If they [Reliance] identify a particular segment as high-growth they go all-out for it," says Smita Jha, an analyst at PricewaterhouseCoopers (PWC). "This has as much to do with the way Reliance does business as it does any overall...
...India. A study by PWC and the Federation of Indian Chambers of Commerce and Industry earlier this year put annual growth in "filmed entertainment" over the past three years at 17%. The industry is now worth $2.4 billion a year. Though that is less than a tenth of Hollywood's take, India's industry should double in the next five years, while its American counterpart will be lucky to grow 15% or so in that period. The business side of Bollywood, once a byword for dodgy tax deals and shady financing, has gone legit in the past few years...
...despite the hype around this would-be tie-up - the head of Reliance Big Entertainment refused to comment to TIME on the speculation - and while many smaller deals will strengthen ties between Hollywood and Bollywood, don't expect a succession of deals of this magnitude any time soon. For one thing, there simply aren't any other players out there with cash reserves as deep as Ambani...
...Producers say the rancorous SAG negotiations have already hurt Hollywood. "A de facto strike is quickly shutting down production across the industry as SAG's Hollywood leadership stalls for time to pursue its campaign against AFTRA's new contract," says AMPTP spokesman Jesse Hiestand. "For each day that we are without an agreement, the losses continue to mount for the talent, crews, their families and the businesses that rely on the entertainment industry...