Word: hollywooding
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...boardroom," says Jo Trafford, who founded the service with her policeman husband in July. Since then, Trafford has bought nearly $200,000 worth of bags, sourced directly from fashion capitals such as Paris, Milan and New York City. The ever-expanding collection reflects client requests and takes inspiration from Hollywood. Recent additions include the Gucci Indy, which Mischa Barton made last summer's It bag, and five Bow Bags by Los Angeles designer Adonia - a favorite of Jennifer Aniston...
...filmmakers could buy ones that run on less-carbon intensive biodiesel - which, Begley points out, has the additional benefit of "smelling like French fries instead of diesel gas." But some of Begley's suggestions would seem to challenge the star system of at the heart of the Hollywood galaxy. Why, he asks, should we reserve singe cars for celebrities? "Load it up," exhorts Begley. "Get some grips and electricians riding in that car, too. I don't need to ride alone...
...little tough to envision superstars car-pooling, but there is evidence that Hollywood sees green as more than just the color of the box office receipts. The producers of the Steve Carrel comedy Evan Almighty worked with the Conservation Fund to make the film carbon neutral, from the first script sessions to the ultra-light DVD packaging. (The movie bombed, but at least it made a lighter impact on the Earth when it did.) This season the action show 24 will set the standard for green production, with all-recycled scripts, biodiesel power and LED lights. (Jack Bauer will...
...Even if that happens, however, a green Hollywood still can't escape an essential contradiction: To save the Earth, we're told we need to live simpler, consume less - in other words, turn down the wattage of our lives. But from the giant Hollywood sign on down, the entertainment industry has always been about living large. "There can be something hypocritical about it," admits Begley. "But if people are doing everything they can, whether they're a movie star or an electrician, I think they can make a difference...
...Even a light green Hollywood is better than the alternative...