Word: hollywooding
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...Think Hollywood, and sustainability may not be the first word to cross your mind. Porsches and private jets, Cristal and cocaine, the entertainment industry has been the embodiment of American overconsumption, and its chief sales agent to the rest of the country. Recycling? That was for plot lines. But side-by-side with that image of excess is Hollywood the dyed-blue liberal, the city that gave Al Gore an Oscar before he won that Nobel, where solar panels and Priuses are the new must-have toys, and someone actually thought global warming would make for a good action movie...
...there's a mayor of that second Hollywood, it's the actor Ed Begley Jr., who's been evangelizing the environment since the 1970s, back when we were more worried about an ice age than global warming. The green-living Begley is the star in the electric car - though he's since switched to a hybrid - and his career is a handy measure of how much environmentalism has saturated Hollywood. Organic to his biodegradable core, Begley says that when he first began to preach the gospel of green, telling his friends and colleagues about his forays into recycling or alternative...
...Begley and some of his colleagues are trying to green the way Hollywood does business, not just the way it lives. On Dec. 11 and 12 industry insiders will attend the first Hollywood Goes Green summit, a networking conference designed to plot out ways to cut out waste and improve energy efficiency in film, TV and music production. The entertainment industry is vast, and as in any big business, the environmental benefits of switching to greener practices are equally significant. "We've come a long way from the wasteful ways of the past," says Begley, who will be giving...
...weekend, and what are the things that resemble things that have happened the last 10, 20, 30 weekends?' It is so much fun to look at something everyone's looking at to see if a different pattern comes out for you." With Legend, Smith hopes to break one of Hollywood's rigid rules. "Summer movies are about things that happen, and fall movies are about how people respond to things that happen," he says. "The drill was to try to blend those two things, to make a movie that is 100% about following the character [scientist Robert Neville...
Smith applies the same kind of arithmetic and discipline to his personal life, and as a result, he enjoys a Hollywood rarity: a stable 10-year marriage. "Our first official date was with a relationship counselor," he says. "The math of it is simple. Start while it's good. Do it three times a week while you're laughing and still having fun. You get so much more work done. You head off problems. Do it during the ether time, and do it aggressively. There's nothing you've ever been successful at that you didn't work on every...