Word: hollywooding
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...casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything from a high performance, temperature-regulating jacket designed by a fashion star to an urban-chic hoodie created by a Hollywood hottie...
...vitality into its activewear offerings, Adidas last year collaborated with designer Stella McCartney, and her debut line of functional and fashionable running and tennis wear sold so well that the German apparel maker committed to working with her until 2010. Such partnerships between the worlds of sports, fashion and Hollywood are quickly making high-performance sportswear, which combines the best of technology with the latest in design trends, the newest battleground in the highly competitive athletic-apparel market. For companies like Adidas and Reebok, developing these lines not only is a smart way to address the increasing demands...
...HOLLYWOOD IS SO inextricably linked to our cultural ideals of beauty and glamour that it's no mystery why a cosmetics company would want to hitch its wagon to a star. Louise Brooks' bob kept hairstylists in business in the 1930s. Betty Grable's legs inadvertently sold the first disposable razors marketed to women, after World War II. It was only a matter of time before actors realized the potential profits behind being such successful marketing tools for beauty brands, and before long, Judy Garland and Joan Crawford signed on to appear in magazine advertisements for Max Factor...
...brand in the area of $300 to $2,000. "We did it for more freedom," he says. "It can be a tad fashion-forward, and we can play. There are no restrictions." Last month he opened the runway line's first flagship, a 2,700-sq.-ft. boutique on Hollywood's Melrose Avenue that resembles an artist's studio, with four more locations to come later this year. In 2004 he launched a women's couture collection called Max Azria Atelier, which has become popular on the red carpet among celebs like Naomi Watts, Beyoncé and Eva Mendes...
ARRESTED. Paris Hilton, 25, celebrity by declaration; for driving under the influence of alcohol; after police observed her steering her Mercedes-Benz "erratically" as she was returning from a charity event; in Hollywood. Having spent the day shooting a video for her new album, Hilton explained, she may have been "speeding a little bit" because "I was just really hungry and I wanted to have an In-N-Out burger...