Word: hollywoodism
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...Gibson's Hollywood posse is in his corner. "The story is controversial," says Joel Silver, who has produced five Mel-odramas (four Lethal Weapons and a Conspiracy Theory). "What this man [Jesus] was doing was new; people felt threatened by it and wanted him gone. Well, Mel's taken this timeless story and made it feel contemporary, as he did with Braveheart...
...mission. This month she launches the website for Collage, her New York-based not-for-profit organization dedicated to using the Internet, television and, yes, supermodel power to engage young people on issues like the environment, politics and health. "Most people know more about their favorite Hollywood stars than about what's in their water supply," says the Missouri native...
...commercial multitasking is a business proposition too lucrative for celebrities to pass up, it may also be one their images can't survive without. As making millions on a movie becomes ho-hum by Hollywood standards and the public is continually bombarded with the couple, comeback, blockbuster or breakup of the moment, it seems almost a prerequisite for a celebrity to engage in fashion expansion just to get an audition for a spot on the pop-culture radar...
...using them to craft their brand images and their products. Reebok has teamed up with 50 Cent, Shakira and Diane von Furstenberg; Birkenstock with Heidi Klum; and LeSportsac with Gwen Stefani. And designers like Marc Jacobs, in the absence of seismic shifts in fashion, are siphoning some adrenaline from Hollywood by putting celebrities in their ads: Cate Blanchett for Donna Karan, Adrien Brody for Ermenegildo Zegna, Christina Aguilera for Versace...
...idea store would be a good way to describe the offices of Adjaye/Associates in decidedly unglamorous East London, near the defunct Gainsborough studios where Alfred Hitchcock made his early pre-Hollywood films. After a six-year partnership with the architect William Russell dissolved, Adjaye formed his own practice in 2000. He now has a staff of more than two dozen working on projects not only in Britain but in the U.S. as well. Last year the Rev. Eugene Rivers, a Boston-based activist clergyman, commissioned Adjaye to design an arts-and-media charter school in Dorchester, Mass...