Word: hollywoodization
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...Fifteen Minutes: What’s the most shocking thing you’ve seen in Hollywood? Daniel R. Glickman: Probably me at the Academy Awards...
...greenest actor in Hollywood...
Even more admirable is his attempt to get Hollywood to believe that the hybrid Toyota Prius was as hot as a Ferrari. Explains Bochner: "We just tried to position the Prius as the new sexy thing. It wasn't easy - making driving a smaller, more economic car hip was a task. So I'd just ask my friends, 'Do you love your children?' That was the linchpin in convincing them. I told them, 'The decision is yours, but the nation is watching what you want...
...hard to take Hollywood's greens altogether seriously - gee, if only we could all afford to shell out $22,000 for a shiny new hybrid - but Bochner's got a point: the nation does watch Hollywood. The TV and film industry tends to be on the cutting edge of social change, from civil rights to the war in Iraq, and that's true when it comes to the environment as well. From films like An Inconvenient Truth to high-profile attempts at carbon neutrality (by the Fox drama 24 last year), Hollywood is working to set the bar higher...
...newspaper, we look to see if they are quoted accurately. If they show a headline, we check to see if the headline was actually in the papers. Sometimes they make them up. I'm not kidding. They blurb some of these things in ways that would make a Hollywood publicist blush...