Word: hollywoodize
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Dates: during 1950-1959
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...Hollywood Restaurateur Mike Romanoff, the "Prince" of modern phonies, who has kept his origins and his early immigration run-ins with the U.S. suitably mixed up, turned drably legitimate. By voice vote, the U.S. Senate passed a bill declaring him a permanent U.S. resident as of December 1932. Said Mike: "I've lost my title. I feel sort of naked before mine enemies...
...them into the long, unsponsored night. Like the others, Kraft and Studio One have both been in a long slide downward; both have been subjected to recent, last-gasp transfusions; neither revived. Studio One will be replaced by Desilu Playhouse, a series of 48 hour-long films produced in Hollywood by Desi Arnaz. Westinghouse paid $11 million for the package, claimed to be the largest single deal in TV history. Kraft will cut down to half an hour, which will be occupied by Comedian Milton Berle-his first steady job on television since...
...days, the live weeklies were TV's equivalent of a combined experimental and stock theater. They featured original scripts, played by able and often unknown actors. But the shows were expensive. Filmed shows could hope for reruns, allow mistakes to be corrected, could be produced more conveniently in Hollywood, where sets did not have to be struck within minutes to make room for the next show. Most important, originality proved hard to sustain at a high level, week in and week out; for every Marty, Patterns or Twelve Angry Men, there were a score of workaday playlets...
...viewers) have turned to the bigger, more lavish, monthly shows, which can afford better scripts, hire more expensive directors, afford big-name stars. The spectaculars are increasing in number, and, at their best, have mounted shows that the weeklies cannot match. As for their worst, TV is discovering what Hollywood has long known: if viewers must watch a second-rate drama, they would rather watch name stars playing...
...Hollywood's imperial-sized Palladium ballroom. 1,850 members of the Los Angeles Motor Car Dealers Association gathered for a $5-a-plate breakfast and a lecture from one of the industry's top salesmen. After the ham and scrambled eggs, Chevrolet National Advertising Director William G. Power, as fervent a car salesman as ever lived, gave the dealers representing every U.S. make his considered opinion of the current state of the U.S. auto business. Said Bill Power: "Gentlemen, for 30 long years I've spent my life trying to kick hell out of Ford and Plymouth...