Word: hollywoodize
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Dates: during 1950-1959
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...dressing room that Ginger Rogers once occupied as queen of RKO and keeps an eye on the commissary (she hates "bad studio food"), Desi will reign in an oak-and-leather throne room, surrounded by deep pile, a disappearing bar, and a putter alongside the desk. The new Hollywood tycoon is already awakening echoes of older ones. As workmen remodeled buildings for directors, producers and writers, he said: "Those cubbyholes were no good. Our offices are going to be twice that size. These are creative people, and creative people gotta have room to think." Madelyn Pugh Martin...
Will the results please the critics-or confirm a rival's description of Desilu as "a sausage factory"? Snort Producer Arnaz, embracing the code of Hollywood tycoons old and new: "I've never yet made a show for the 21 Club or the Romanoff's crowd, and I'm not going to start now. The viewers have to be able to identify themselves with the characters or you're going to lose them. I've always got the guy in Omaha in mind...
...Hollywood put its annual self-congratulatory show on NBC-TV last week, and for the first time since 1952 the moviemakers picked up their own $850,000 tab. Biggest novelty: no commercials-unless the entire 105 minutes could be classed as one long plug for Hollywood. The show itself was faster paced than usual and was jampacked with world-famed faces, costly dresses, big names and little stretches of boredom. Full of arsenic and old spice on its big night of the year, Hollywood displayed carefree willingness to crack playful jokes about...
...performance won her an Oscar and made her a star. This time around, the stage-struck heroine is played by a young (19) comer named Susan Strasberg-well known on Broadway for her work in The Diary of Anne Frank-and the performance seems sure to win her Hollywood stardom...
Married. Frances Farmer, 43, onetime topnotch Hollywood leading lady (Come and Get It] who was committed to a mental hospital in 1943, is now making a comeback on TV; and Leland C. Mikesell, 53, West Coast radio-TV consultant; she for the third time, he for the first; in Las Vegas...