Word: hollywoodize
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Dates: during 1950-1959
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High-Flown Speeches. Everywhere Rocky went, the shade of Nixon was there to haunt him. So many Nixon supporters turned out for a big dinner at the Hollywood Biltmore that some of Rockefeller's own fans had trouble getting tickets. "Nixon Now" banners and badges bloomed everywhere, and the mere mention of the Vice President's name drew storms of applause. A huge photomural of Dick Nixon's face (flanked by the images of Dwight Eisenhower and Abraham Lincoln) stared fixedly down at the challenger. Rockefeller's speeches drew respectful attention, but they were not much...
Admen buzz that one of Madison Avenue's biggest agencies pays up to $1,000 for dropping a mention of a client on a high-Trendexed show. A Hollywood public-relations agency spreads word that for $500 it can get plugs into the scripts of one of the half-dozen most popular TV comedians. One Beverly Hills agency that specializes in placing plugs, Fishell & Associates, sends out to writers and producers a long list of "clients" that pay it for arranging a mention. Among them: Howard Johnson, Betty Crocker, Western Union, Wheaties, Diners' Club, Gallo wines, Playtex girdles...
Some stars play along with the racket because crack writers are tough to come by, must be pampered. According to Hollywood folklore, Jack Benny once used a quick series of five plugs which furnished the home of a writer who was about to get married. But a writer often has to exercise all his creative talents to ease in a plug. Working on a racing yarn, one writer yearned to plug a well-known drug product. Solution: he named a race horse Anahist...
...denounced Communism, testified about other Red actors, and was given a meaty part in On the Waterfront by Elia Kazan, who had something of Cobb's history. Once again Lee Cobb was on top until a heart attack in 1955. Since then, he has regained his stature as Hollywood's No. 1 sin-ridden heavy. In I, Don Quixote, Actor Cobb, brilliantly backed by Eli Wallach and Colleen Dewhurst, put on a performance that was both poignant and terrifying but never out of control. His deeply felt Don Quixote seemed to overcome the world, as Philosopher Unamuno...
...descended shoemaker, Anna grew up in Wayne. Pa., made her debut at seven, singing Mighty Lak' a Rose in a school assembly program. After that she sang in choirs, school recitals, at weddings and funerals, without ever taking a lesson. When she left school, she turned down a Hollywood offer because she wanted to, become a nun. Later she decided that she lacked a true vocation, won a scholarship to Philadelphia's Curtis Institute singing Butterfly's Un bel di, the only operatic aria she knew. When she auditioned before Conductor Eugene Ormandy. he marveled...