Word: hollywoodize
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...estimates) and winning the weekend by outgrossing the previous box-office champ, G.I. Joe: The Rise of Cobra, by nearly $15 million. The results, which far exceeded industry expectations, instantly turns Blomkamp, the 29-year-old from Johannesburg, into the new prince of a town 10,000 miles away. Hollywood loves a guy who makes a smart, popular movie that in three days earns considerably more than its skimpy $30 million budget. Already the town is whispering its favorite word - franchise - in Blomkamp's ear. District 10 cannot be far behind. (Read TIME's interview with Neill Blomkamp...
...gets infected and forges a bond with the aliens to save his own life, is the sixth s-f action adventure to win a weekend in the 2009 summer season that began in early May with X-Men Origins: Wolverine. But it's the first one not sponsored by Hollywood - Jackson raised the money, Sony bought the rights - and the first South African film that American audiences have paid much attention to since the tribesman fable The Gods Must Be Crazy earned $25 million (about $55 million in today's dollars) in 1985-86. Essentially, this is a little foreign...
...Deadline Hollywood Daily blog, industry reporter Nikki Finke summarized the reasons for the film's big bust-out: "Jackson's name means so much to 18-49 aged moviegoers. Comic-Con geeks and movie critic old farts loved it. (Finke later amended the laater phrase to "movie critic geezers." Thanks, Nikki.) It's the #1 most tweeted topic Friday night. And Marc Weinstock's viral marketing campaign for a year bore no Sony/Tri-Star logo on purpose so it wouldn't have a big studio's PR machine feel. (As if the audience had organically discovered the pic themselves...
...Instead, proceed directly to District 9, a grimy little scare-fi thriller from South Africa, hitherto unknown as a production center for really cool movies. The picture bears the imprimatur of another gifted outsider, Peter Jackson, who with The Lord of the Rings made New Zealand his own little Hollywood. But the real star is director and co-writer Neill Blomkamp, 29, who proves with his first feature that no genre is so tarnished by overuse and misuse that it can't be revived by a smart kid with fresh ideas...
...whom he had just defeated in the 1996 election. But many Presidents keep it within their political party. During his tenure, Jimmy Carter awarded the Medal of Freedom to liberals like anthropologist Margaret Mead, Supreme Court Justice Arthur Goldberg and biologist Rachel Carson, and Ronald Reagan - apart from picking Hollywood friends like James Cagney, Frank Sinatra and Jimmy Stewart - came under fire for lauding anticommunists like Clare Boothe Luce and Whittaker Chambers...