Word: hollywoodized
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Dates: during 1930-1939
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Main idea of a cinema sales convention is to put the coming season's production program over with a bang. At one of this year's conventions the spirit of Hollywood enterprise was neatly summed up by firing tommy guns loaded with blanks. At other conventions, this year's plans for some 500 feature pictures, to cost some $150,000,000, were introduced with less noise, no less ballyhoo. By last week salesmen were visiting the nation's 16,558 exhibitors, talking up next season's shows. Under the block-booking blind-selling system...
...often the ugly noises made by disapproving audiences; their pocketbooks were feeling pinched. Some exhibitors thought the trouble lay with stars who seemed to be "boxoffice poison" (TIME, May 16). Most of them knew the real trouble: inferior pictures. Meanwhile the Government has cast a quizzical eye over Hollywood's trade practices. While film circles last week rumored that the $2,000,000,000 cinema industry was slated for official arraignment, a Hollywood lobby in Washington fought to prevent the Neely bill, already passed by the Senate (prohibiting compulsory block booking and blind selling*), from reaching the floor...
...minimum expenditure of $150,000,000 for 1938-39, the payroll will be more than $85,000,000, to be shared by the many studio executives in Hollywood's nepotistic structure, and those of the 28,000 cinemartisans who have managed to survive recent retrenchment. The remainder will largely go for the papier-mache, froufrou, sundries that give Hollywood its supercolossal gloss...
Biggest share of the Hollywood budget will probably be spent by Metro-Goldwyn-Mayer, opulent producing subsidiary of Loew's Inc. Accustomed to spending as much as $3,000,000 on a picture (Conquest, Marie Antoinette), M-G-M does so to give proper setting to Hollywood's greatest star roster, to produce most of Hollywood's best jobs, many of its stuffiest. Over last fiscal year, Loew's Inc. topped the cinemindustry with a net income of $14,426,062. In the coming season, MGM's schedule calls for 52 films, to include Northwest...
Beneath the Biological laboratories lies Harvard's bit of Hollywood. Here a group of rooms with a curious assortment of movie equipment houses the Harvard Film Service. Founded after the four-year-old University Film Foundation, an organization separate from Harvard, folded, the Service moved into its present location...