Word: hollywoodized
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Dates: during 1940-1949
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Gloria Swanson, fiftyish, oldtime movie femme fatale now trying a Hollywood comeback, learned that the will of her fifth husband, Broker William M. Davey, "intentionally refrained" from leaving anything of his $300,000 estate...
...every satirical revue can find two pleasant new ways of ribbing Hollywood: once in a studio scene where a trained gorilla seems, by comparison with the leading lady, a mental Einstein; and once when three stars who proved box-office as slatterns (Olivia de Havilland, Barbara Stanwyck, Jane Wyman) chant their triumphal formula: Be a mess, be a mess, be a mess! And not many revues can offer two full-length parodies that hit at least as many right notes as wrong ones: a musical-comedy Hamlet (with Dick Sykes), which has the good sense to swipe its music...
...studios which will be left to Rank, two are shut tight and two are operating at only half their capacity. Last week, Rank and his subsidiaries had just four productions before the cameras, compared with ten a year ago. An actor at liberty summed it up with an old Hollywood gag: "Out at the Rank studios it's so quiet you can hear an option drop...
...investors, who are taking a steadily dimmer view of Rank's future as a movie magnate. His producing enterprises have been in trouble before (in 1946 they lost ?474,777), but those were the hopeful days when Rank was talking of making 60 pictures a year and beating Hollywood at its own game of mass production. How badly he had flopped was shown by the prices of stocks in his two top companies, both at their eight-year lows. Gaumont-British common, which hit a high of 18s. last year, was down to 4s. 6d. last week. Odeon Theatres...
...some extent, Rank was forced into this disastrous policy by the British government's dollar-saving quota slapped on U.S. movies in 1947 (40% of the pictures shown in British theaters must be British made). He was also hit when Hollywood retaliated by refusing to show U.S. pictures on the same bill with British films. Since Rank owns 60% of Britain's theaters, he was under heavy government pressure to step up his picture-making activities...