Word: hollywoodized
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Dates: during 1940-1949
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...panic had various causes: the new British tax (TIME, Aug. 18), a big "Boo!" from Congressman J. Parnell Thomas-Red-hunting committee-and a 15% drop in box office. One reason so few pictures were being made was because Hollywood was not sure of the kind of pictures to make, except that they had to be cheaper. And with the box-office drop-which cut down the long wartime runs of pictures-there had to be more of them, probably...
...spectacles any more. Intimate pictures are the thing." Furthermore, M-G-M could no longer afford mobs and spectacles. Nor could anyone else, unless the mob included one of the few top stars (Bing Crosby, Ingrid Bergman and Betty Grable) whose appearance usually guaranteed a profit. Nor did Hollywood think it could film any plots or take up problems that cut deep into contemporary life. Such films might be branded as "subversive...
...Hollywood had so badly bungled its case before the Thomas Committee that it now feared, rightly or wrongly, that all its wares would be suspect...
...Hollywood's way out seemed to be escape movies and relatively inexpensive little formula pictures about domestic life that Hollywood knew would pay off; they had generally paid off before...
Nevertheless, there was hope that things were not so dark as Hollywood thought. Last week Britain was still trying to work out a deal to modify the effects of the tax, lest it wreck Britain's own theater business and seriously weaken Cinemagnate J. Arthur Rank's empire just when he has a chance to earn some badly needed dollars (TIME, Dec. 21). And no matter how Hollywood feared the bark of pressure groups, the bite had not yet proved painful. Among the two big moneymakers of 1947, according to Variety, were David O. Selznick's Duel...