Word: hollywoodized
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Dates: during 1940-1949
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...Jolson is half as lively in front of a microphone as he is in conversation around his Hollywood swimming pool, Kraft need not worry. The agency is spending at least $20,000 a week on the show, in which Al is supported by acid-tongued Pianist Oscar Levant. Kraft offered Al a fat four-year contract, without options, 39 weeks a year, with two weeks off in every...
After its fashion, Hollywood was doing its bit to fight the high cost of living. Paddock Engineering Co., which has built almost all of California's swimming pools (50% of those in the U.S.), gravely announced a "People's Pool." Through ads in Los Angeles papers, this symbol of high living was placed within easy reach of the common man; a swimming pool could be ordered by merely sending in the tearaway coupon. The price: $2,500. By last week, 63 orders had been placed for People's Pools...
...Hollywood liked the seamless bowls so much that Paddock, pool-purveyor to cinemoguls since 1922, hired Ilsley as a consultant. When Pascal Paddock, company president, decided to sell in 1939, Ilsley bought him out for a mere $17,000. During the war, Ilsley built pools and water tanks for the Army & Navy, thus was ready to dive back into private pools at war's end. Now he produces about one custom-made pool a day (average cost: about $10,000), paid himself $41,000 last year in salary and bonuses. The company netted $59,730. With the People...
Although the maintenance men come by appointment, they are used to seeing bare sunbathers jump up, let.out a squeal, and do a header into a towel. At the home of one Hollywood star (first magnitude), the maintenance man often finds her with a male guest, necking at the poolside. Says the imperturbable workman: "We just work around...
Charles Brackett and Billy Wilder, a fun-loving, hard-working Hollywood writing-directing team (Ninotchka, The Lost Weekend), came home from Europe conscious of one big difference between U.S. and European movies. To the New York Post's Archer Winsten they explained...