Word: hollywoodized
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Dates: during 1940-1949
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Movie attendance was indeed up to an all-time high (95,000,000 a week) and the excess profits tax was gone. But the payoff fact was that Hollywood was selling products made a few years ago at comparatively lower costs, at record-high box-office prices (some 37% higher than...
...same token, Hollywood was far from happy about the future. The big increase in operating costs, which had tripped up many another industry, was getting ready to catch up with Hollywood's supercolossal profits...
Costs for the industry were already up 300% since 1940. But part of this rise was due to Hollywood's notion that the more a thing costs the better it must...
High Cost of Fame. In budgeting, Hollywood draws a line through its costs. Below the line are stagehands, properties, locations, etc.; above it are scripts, stars, scenarists, directors, etc. Although the rise in below-the-line costs has been proportionately greater than the U.S. average, it is above-the-line costs that are responsible for most of the industry's trouble. Story prices, which a few years ago were considered daring if they hit $100,000, now frequently reach $500,000 (for Life with Father; The Voice of the Turtle...
...does, all the things which add up to enormous profits now may make for losses. The high-priced movies Hollywood is making this year may not be shown for as long as two years from now. And by then, even Hollywood's optimists expect that the present box-office rush will be subsiding. In short, Hollywood may find itself peddling high-priced products in a lower-priced market. That thought alone was enough to take some of the shine off this year's pot of gold...