Word: hollywoodized
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Dates: during 1940-1949
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...only answer was to merge with an up & coming producer of A pictures. Results: 1) a new corporation, Universal-International, formed last week with Goetz as president and Hollywood lawyer Leo Spitz as board chairman (U-I will be to Universal what M-G-M is to Loew's); 2) the degeneration of once formidable Universal into a distributing company; 3) a hike of six points in Universal stock...
...midsummer evening just 20 years ago this week, Warner Brothers decided-very cagily, as it turned out-that sound movies were here to stay.* When the public wholeheartedly agreed, the rest of Hollywood scrambled aboard the bandwagon...
Then the Warners took a flyer in Western Electric's experimental sound-film, which most Hollywood companies had already turned down. On Aug. 6. 1926, Warner's Manhattan theater screened Don Juan (John Barrymore, Mary Astor, Myrna Loy) with a fully synchronized musical background. On the same bill were eight sound shorts. Historians agree that the bell tolled that evening for silent pictures...
...talking: "You ain't heard nothin' yet, folks. Listen to this." Audiences were enchanted. After Warner's 1928 Lights of New York, the first all-talking feature, more than a thousand movie theaters throughout the U.S. hastily wired for sound. So did every major Hollywood studio...
Despite their inartistic preoccupation with profits, the Warners have managed to turn out some of Hollywood's most highly respected pictures. They have also launched many a Hollywood "trend": film biography with George Arliss' Disraeli (1929); a new gangster cycle with Little Caesar and Public Enemy (1930-31); social-consciousness movies with I Am a Fugitive from a Chain Gang (1932); the first big backstage musical, 42nd Street (1933); the first attempt to sound-film Shakespeare, A Midsummer Night's Dream...