Word: hollywoodized
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Dates: during 1940-1949
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...Life of Riley. Moose-jawed Cinemactor William Bendix, who has been Riley for four seasons, has Hollywood movie work to do, will be replaced when the show moves...
Though far too romantic to be the real McCoy, Roseanna is a moderately entertaining movie. It successfully avoids the bearded cliches of most hillbilly fiction and sticks to a safe middle road between authenticated history and conservative Hollywood tradition. Highlight of the picture is Miss Evans, Sam Goldwyn's latest personal find, whose natural, unadorned charm gives an appealing homespun finish to the slick production. To back her up, Goldwyn also contributed the talents of some distinguished veterans, notably Raymond Massey and Aline MacMahon as the elder McCoys, and Charles Bickford and Hope Emerson as Anse and Levisa Hatfield...
...first, in Hollywood's golden sky, it looked like a cloud no bigger than a publicity man's handout. But by last week it was a fat thunderhead of pressagentry that threatened to soak the U.S. right down to its grass roots. Paramount called it a "motion picture merchandising method...which sets a completely new standard in harnessing opinion-influencing power to film promotion...
...picture in the cloud, Samson and Delilah with Victor Mature and Hedy Lamarr, will not be released until January, but last week Producer Cecil B. DeMille's special emissary, Actor Henry Wilcoxon, had left Hollywood to turn on the downpour in 25 major cities. With him was Pressagent Richard Condon, who planned the campaign, and luggage containing 400 pounds of promotion material and special gadgets. Wilcoxon's mission: to pour it on for six groups of "public opinion leaders" in each city-women's clubs, churches and religious groups, school officials, fashion designers, manufacturers and retailers...
Roseanna McCoy (Samuel Goldwyn; RKO Radio). In all its years of mining movies out of the trigger-happy hills of U.S. history and legend, Hollywood had somehow never hit on the famous feud of the West Virginia Hatfields and the Kentucky McCoys. With Roseanna McCoy, Producer Sam Goldwyn and Director Irving (Enchantment) Reis have made good the oversight. The result is primarily a story of young love, more pastoral than pugnacious...