Word: hollywoodized
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Dates: during 1940-1949
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...about two years ago things suddenly changed. Brenda had moved into Los Angeles, installed herself as the madam of a call house and found plenty of prosperity. As business improved she shifted from the tacky Fedora Street neighborhood to plushier headquarters on Hollywood's Sunset Strip, later moved on to swanky Harold Way. Some of Hollywood's shiniest names became her steady customers. Brenda felt so secure that she even took a quarter-page ad in a film directory published by the Academy of Motion Picture Arts and Sciences; it was a nice refined ad -just a couple...
...Tobacco Road) Caldwell flew back from a two month junket on which he tried to use up some of his frozen royalties in twelve European countries. He liked Italy best, but thought the natives were getting fed up with U.S. visitors. Reported Caldwell: Rome is so overrun with the Hollywood crowd that street peddlers who sidle up to tourists with furtive propositions no longer peddle postcards or addresses. Now they whisper: "I've got a script...
...Hollywood Calling (Sun. 6:30 p.m., NBC). New giveaway show...
...experienced film salesman, was especially sure of one thing: glamorous personalities were the movies' surest box office winners. Not everyone agreed with him, but by the time the screen started talking, L.B.'s star system had made M-G-M the most powerful voice in Hollywood. The studio splurged on giving its films a plushy elegance and a high gloss. If some happened to be mediocre entertainment, they were well insured at the box office with such names as Marie Dressier, Wallace Beery, Greta Garbo, Norma Shearer, Joan Crawford and Clark Gable. During...
...celebrating its 25th birthday, M-G-M is still Hollywood's biggest studio (31 stages and 3,700 employees), and the only one to have run so long with regular dividends and without merger, bankruptcy or reorganization. For the anniversary year, no special day has been set for a celebration. But last week M-G-M executives kept a date that came close enough for the milestone: they trooped to a birthday luncheon for 64-year-old L. B. Mayer...