Word: hollywoodized
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Dates: during 1940-1949
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...Hollywood, Cinemactress Judy Garland, after four years and one child, announced the breakup of her second marriage, to Director Vincente (The Clock) Minnelli (No. 1: Composer David Rose). Said she: "I'm very sorry, but it's true; we're happier apart...
...turned out that Actor Hersholt was not just orating. Last week he announced that the major studios, prodded by their New York headquarters, were withdrawing their financial support from the Oscar derby, one of Hollywood's best publicity-getters since 1928. Said Hersholt: "They say it wouldn't take so long to make a movie if the actors, directors, writers and technicians weren't so concerned with making it artistic and winning awards." Even this year's Oscars, Hersholt conceded, were not supported by three companies-Columbia, Republic and Universal-International (which released the top prizewinner...
After a flurry of protestations and denials in Hollywood, the Eastern home offices of the five big studios (MGM, Paramount, Warner Bros., 20th Century-Fox, RKO Radio) put out a confirmation and a pious explanation. Their decision to let Oscar fend for himself, they said, was not "commercialistic," but "in the interests of less commercialization . . . The companies should not be in the position where they can be accused of subsidizing an artistic and cultural forum. In fact, they so have been accused often in the past...
...support did not mean that the studios would stop lobbying for their own pictures. And, as Hersholt quickly pointed out, an Oscar was not just an artistic laurel but a box-office lure as well. At week's end, apparently reconciled to the latest twist of the tightened Hollywood economy, the academy's board of governors decided that the money would have to be scraped up somewhere else, but the Oscars would carry...
...Hollywood keeps so busy wooing its "mass" audience that it traditionally scoffs at catering to "class" taste. Last week, taking stock of the moviemakers' problems, FORTUNE added its voice to an old lament by the critics: the industry is passing up a good bet by producing little to interest the 40 million Americans (mostly over 30) who only occasionally go to the movies. Pointing to the box-office success of Henry V and Hamlet, FORTUNE said: "The audience that made these pictures successful is the market that the industry generally ignores . . . Many good pictures made in Hollywood have shown...