Word: hollywoodized
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Dates: during 1970-1979
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ROBERT D. HUSSEY Hollywood, Calif...
...documentaries, visits by directors and stars--Cambridge is in some sense a movie mecca, one of the biggest movie towns in the country. "Not big enough," though, says an official of more than one of the commercial houses. More than 30 years after the most successful business years for Hollywood, the movie business in Cambridge has finally passed its peak...
...Hollywood rarely reissued its movies in 1953, and when it did the distributor usually expected at least $100,000 gross--a figure far beyond the capabilities of the 350-seat Brattle. Most foreign distributors preferred to hold onto their films for years waiting for a showing at some huge art house, rather than rent to a little theater like the Brattle...
...decay; Harvey bought it and had it slightly remodelled--the new "two-speed" chairs were installed, reducing the capacity from 1889 to 1689, the premises were cleaned, and prices were raised substantially. Manager Clarence "Bud" Kramer '56 explained the new philosophy (same as the old): "It will be your Hollywood films with some good foreign films spotted...
Like most of the grand theaters across the country, the U.T. combined movies with vaudeville acts to relieve the monotony of watching a flat screen. In the '30s--in Hollywood's golden age--lines used to stretch regularly for blocks. All through the '40s, even into the '50s, the U.T. would sell out completely every Sunday afternoon...