Word: hollywoodized
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Dates: during 2000-2009
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...Wednesday, nearly 50 years on from the comic's debut, the third live action adaptation of his adventures was released, in an extravagant promotional blaze that would have even made Hollywood sit up and pay attention. The movie, Asterix at the Olympic Games, comes just six months before the Beijing Games, which the marketing campaign gleefully exploits...
...latest movie rekindles Asterix's eternal battle against Julius Caesar, again feeding on France's sense of cultural independence. Ironically, Asterix himself has become a new empire, and one that easily rivals ancient Rome. He leaves nothing unbeaten but the hegemons of Hollywood...
Lucasfilm is the first major production studio to set up shop in Asia, but competitors are right behind it. For years Hollywood has cut costs by outsourcing post-production--the editing, sound mixing and special effects that turn raw film into a blockbuster movie--to overseas firms. More than 90% of the animation for American films and television shows is processed in Asia, mainly in Japan and South Korea. Now, however, the $100 billion animation industry is rushing to tap the deep pools of young, well-trained artists in countries such as Singapore, China, India, South Korea and the Philippines...
...also, of course, a cost-effective strategy for Hollywood. As paychecks for actors get higher every year, studios are putting more effort into developing films like 300, which proved that gorgeous digital effects can draw box-office numbers as big as any movie star. "It's not just the actors but also elaborate sets, huge [production] crews and worldwide marketing campaigns," says Vivek Cuoto, executive director of Hong Kong-based consultancy Media Partners Asia...
...There are few people as legendary in Hollywood as Christopher Walken,” Lachter said, a member of The Crimson’s Business department. Walken, in addition to his film career, has worked extensively in theater...