Word: hollywoodizing
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Dates: during 1980-1989
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...prices climbed. Grain prices soared as a hungry world sought aid. Chemical fertilizers hyped the yields. New machines snorted through the thick fields. Norman Lear, the movie producer, came around in 1969 to use the Greenfield square as a setting for his film Cold Turkey. The Free Press went Hollywood with relish, interviewing Bob Newhart, Dick Van Dyke and Tom Poston. That was before the Dutch elm disease decimated the leafy canopy over the square and left the side streets with sunstroke. Greenfield folks watched in shock as the massive elms, more than 100 years old, were cut down...
Back in the days when the only way to see a movie was to go to a theater, a handful of Hollywood film studios shrewdly bought cinema chains to showcase their latest hits. Last week Japan's Sony put a new twist on this Hollywood strategy by plunging into the movie business as a way of selling its expanding video technology. In the largest-ever Japanese takeover of a U.S. company, the electronics giant (fiscal 1989 sales: $16 billion) snapped up Columbia Pictures Entertainment, agreeing to pay $3.4 billion and assume $1.2 billion in debts. Coming less than two years...
...company that zealously lobbies for its own interests and stands to gain substantial influence over U.S. public opinion. Just as overseas firms are barred from owning U.S. television stations because of the potential for spreading propaganda, Choate notes, limits should perhaps be placed on foreign ownership of Hollywood studios...
...local competition. Japan Tobacco, a former state-run monopoly that is being privatized, is already learning the marketing ways of the Marlboro man and the Virginia Slims woman. To attract younger customers, the company introduced a brand of cigarettes known as Dean, playing off the popularity of Hollywood legend James Dean. Since antismoking campaigns are only beginning to build in most Asian countries, the region's cigarette-marketing wars are likely to produce plenty of smoke and profits for several years to come...
...Hollywood wants to paint an anecdote on a $40 million canvas. The Brits, in their strapped-for-quid, post-David Lean days, toil to see how many angels can dance on the head of a penny. For perhaps a tenth of Black Rain's budget, Queen of Hearts lays out a beguiling panorama of romance and revenge, coming of age and coming to terms. Oh, and the niftiest talking pig since Porky...