Word: hollywoodizing
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Dates: during 1980-1989
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...clout in Hollywood, Martin Davis, 62, would never be mistaken for a movie mogul. He is a soft-spoken man who clearly lacks the bravura of his former boss, producer Samuel Goldwyn, for whom Davis once worked as an office boy and press agent. But Davis is a man in a hurry. He leapfrogged to the top of Gulf & Western over two more senior executives after the death of conglomerateur Charles Bluhdorn. It took Davis just six years to transform Gulf & Western from an unwieldy, 1960s-style pastiche of unrelated companies into the more focused media giant that he renamed...
...primary goal of Hollywood activists is to raise consciousness through TV shows, movies and music about dangers to the environment. In TV spots that will air later this month, NBC's ALF will warn earthlings about the environment in a 60-second spot: "Public lands aren't like pizzas. You can't call up and order more." Tips about recycling, ozone depletion and aerosol sprays will be inserted in next season's shows. "If characters on shows are making these changes, they will impact the home," says producer Norman Lear...
...Hollywood's challenge is to entertain as it informs. This fall TBS will introduce children to the cartoon villain Dr. Carbon on Captain Planet. Producer Paul Witt (Golden Girls) is developing a three-hour all-star "practical guide to saving the planet"; Witt hopes all three networks will air it simultaneously. In September a medley of pop stars will shoot Yakety Yak, a music video about recycling. Its refrain: "Yakety yak, take it back...
...dirty ocean?" Others suspect that the glamour do-gooders will lose interest or be unable to give up gas-guzzling cars and private planes. Bonnie Reiss, executive director of ECO, disagrees: "This is a people's movement, and we're beginning with the wealthy and privileged people of Hollywood...
SHOW BUSINESS: Can Hollywood save the planet...