Word: hollywoodizing
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Dates: during 1980-1989
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Seeking to cash in on the rising interest in seeing America, U.S. promoters are making direct appeals to potential customers abroad. Londoners have seen 30-second TV spots sponsored by the California office of tourism in which British TV Personality Denis Norden touts the merits of Hollywood, Disneyland and Fisherman's Wharf. "The Golden Gate is red," Norden intones while the majestic San Francisco bridge flickers onscreen, giving way to a stand of trees. "Giant redwoods are green." Europeans who want brochures on Disney World and other attractions in Florida can now write directly to a British address...
...Sheraton Centre hotel, aided by a tutor, have learned to utter in Japanese such phrases as "Do you want your eggs fried or scrambled?" and "Be careful -- the plate ; is hot." An Italian speaker has begun teaching personnel a few basic sentences in that language as well. In North Hollywood 36 Universal Studios tour guides translate into German, French, Japanese, Chinese and Spanish the behind-the-scenes stories of the making of such films as King Kong, Psycho and Jaws (to the French speaking, Les Dents de la Mer, or The Teeth of the Sea). Even so, Americans still...
SPEED-THE-PLOW. Playwright turned Filmmaker David Mamet returns to Broadway and skewers Hollywood. Singer Madonna stars as a temp secretary with big plans...
Major creative talents are starting to take notice. Steven Spielberg, Michael Mann (Miami Vice) and John Hughes (The Breakfast Club) were among a group of Hollywood producers who appeared before a convention of cable executives in Los Angeles this month to avow their interest in producing shows for cable. Martin Sheen has formed a production company to develop shows exclusively for cable. So has Shelley Duvall, a cable pioneer with her Faerie Tale Theatre series on Showtime. "In terms of creative freedom, cable television today is where broadcast television was in the 1950s," says Duvall. "Producers have...
Cable opponents have other beefs as well. Hollywood is unhappy that cable superstations are able to retransmit syndicated shows for a nominal, Government-imposed fee instead of negotiating such fees directly with distributors. Also drawing fire is the industry's growing "vertical integration": cable systems that have a financial interest in program services. The largest owner of cable systems, Tele-Communications, Inc., for example, is a part owner of the Turner Broadcasting System, as well as an investor in Black Entertainment Television, the Discovery Channel and several other cable networks. Time Inc., the parent of the second largest cable operator...