Word: hollywoodizing
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Dates: during 1990-1999
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...each arranged to buy out that city's Magic Johnson Theatre for a day. "We made this an event," says Michael Harpster, Providence's marketing chief, "and the Christian audience could go and bear witness." Which they did, in droves. And the rest is Hollywood hallelujah...
...similar boom hit the U.S. in the mid-1980s. Then only one U.S. company in 10 bothered with brand-extension licensing. Now 65% of FORTUNE 500 companies have licensing agreements, says Glen Konkle, Equity Management's chairman. Back then, licensing was primarily the province of Hollywood studios that owned the rights to popular cartoon and movie characters like Bugs Bunny and Luke Skywalker; professional sports teams and athletes; and a few fashion designers. But companies like GM had begun to realize that many of their brands had additional value...
...toured and sang (and smoked) with his own band, which still performs as 30 Odd Foot of Grunts. By 30, he had 10 films to his credit Down Under, most notably 1992's Romper Stomper, in which he played a psycho skinhead. Sharon Stone brought him to Hollywood for her 1995 western The Quick and the Dead. But it was his role as the pugilistic cop with a heart in the 1997 L.A. Confidential that finally ignited his career. Suddenly people were saying he was the next Brando. A-list directors started calling...
...Wigand on the set one day. It was Crowe, of course. "I saw Wigand for two months in 1996, when he was shattered, frightened, in his darkest time," she recalls. "Yet this actor, after a day of golf, was able to intuit his throttled energy, his tension." Hollywood is equally impressed by the actor. Ridley Scott cast Crowe as the lead in next spring's Gladiator, and Taylor Hackford has just signed him to star opposite Meg Ryan in the romantic thriller Proof of Life...
...Total assets listed by former Hollywood madam Heidi Fleiss when she declared bankruptcy last week--$200 in clothes, $500 in jewelry...