Word: hollywoods
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...Texas, studio. Using high-definition cameras, he shot his Sin City actors against a green screen, filling in the backgrounds digitally, and rarely went beyond a second or third take. That's one secret to making a gorgeous all-star movie for $40 million--less than half the average Hollywood budget...
...aspect of moviemaking--crew size--Rodriguez has outstripped Lucas. The two most recent Star Wars movies, made digitally, employed as many on-set crew members as did the last filmed episode, The Phantom Menace. (Lucas offers that as an argument that Hollywood technicians need not worry that a switch to digital would put them out of work.) But do-it-himself Rodriguez has a crew that is tiny and tight. "It's nice because you don't have this huge army," he said in 2003. "It's a commando group of people really into the project." Rodriguez loves his outlaw...
...there's an argument for digital that Hollywood can get behind, it's this: it's far cheaper than film--cheaper to shoot, cut and duplicate. But the big savings come in getting the product to the public. Says Lucas: "Making a big movie, a Harry Potter or a Spider-Man, you're spending $20 [million] to $30 million for the prints just to strike them and ship them to the theaters. Smaller movies have to spend a huge part of their budgets on prints." Digital would cut print and shipping costs about 80%. Even Spielberg, who wears many hats...
...genius of late 20th century entrepreneurism was to get people to pay a lot for things they were used to getting cheap (coffee) or free (water). A quarter-century ago, Hollywood made most of its money from showing films in theaters. Now the biggest bucks come from DVDs and pay TV. Producers also got something for nothing by packaging recent and old TV shows for the DVD market. All those revenue streams give folks more reasons to stay home, encased in their all-media cocoons, in some cases chained to the desktop deity that can never get enough attention. Just...
...Does Hollywood take you seriously? No, but I didn't start acting expecting to be Laurence Olivier. I wanted to do films that were entertaining...